Our communication campaigns
Over the years, we’ve designed and implemented awareness campaigns, as well as publishing projects, to forward the strategic goals of our clients, ensuring that integrated and state-of-the-art communication solutions are delivered.
Mindview’s expertise lays on the medical and pharmaceutical sectors, adapting to different audiences to produce all types of printed materials, leaflets, newspapers, journals, newsletters, as well as websites, videos, documentaries.
Gravitate Health Project
Mindview is one of the 39 partners of Gravitate Health, an integrated digital health information project, a public – private partnership with 39 members from 14 European countries and the US.
Academia & Research Institutes, Dissemination & Communication companies, Pharma industry, Health Care Providers & Payers, Patient Organisations & Consumer Groups, Regulators & Product Information Providers, Standardisation & Evaluation organizations, and Digital Technical Experts team-up in a big consortium which is co-led by University of Oslo and Pfizer. It is funded by the Innovative Medicines Initiative (IMI) which is a joint undertaking of the European Commission, the European Federation of Pharmaceutical Industries and Associations (EFPIA), IMI2 Associated Partners. Mindview is a communication, dissemination and stakeholder engagement partner, also responsible for building the project’s website.
The Gravitate Health mission is to equip and empower citizens with digital information tools that make them confident, active, and responsive in their patient journey, specifically encouraging safe use of medicines for better health outcomes and quality of life.
Public awareness campaign for cancer prevention
In the context of the 2011-2015 National Cancer Action Plan we devised and executed a public awareness campaign, over two years, in respect to five types of cancer: breast cancer, cervical cancer, skin cancer, prostate cancer and bowel cancer. More on the campaign’s website .
The public awareness campaign included:
- Leaflets on breast, skin, cervical, colorectal, prostate cancer drafted and published in collaboration with the relevant medical societies.
- Production of 2 TV spots and a TV promotional campaign.
- Eight issues of the National Cancer Action Plan Newspaper “Grammi Zois” (Lifeline) that were edited, produced and distributed across 100 locations all over Greece.
- Promotional events for the five types of cancer with the aim of raising awareness and informing the public on their risks. Events included a roadshow, exhibition, participation in the 2012 Aegean Regatta, a Rally and a Polo game.
The campaign run on the period 2011-2015.
“Prevention for All” campaign on chronic diseases
The “Prevention for All” campaign aimed at providing the general public with information on chronic diseases through events, informative leaflets and the ‘www.prolipsigiaolous.gr’ webpage. Throughout the campaign free screening tests were offered to the unemployed or to people without health insurance in Attica for specific chronic diseases.
Mindwork coordinated the campaign’s website design & content; designed, produced and distributed the programme’s leaflets and posters; edited all content and drafted a Media Plan (printed ads and radio spot broadcasting). A Facebook account was created in order to reach a younger public.
The campaign run on the period 2013-2015.
Lymphoma public awareness campaign
We created the concept and graphic design for a public awareness campaign on Lymphoma, produced all materials, coordinated and managed the campaign on the occasion of Lymphoma World Day, September 15, 2009.
“Reaching extremities” exhibitions
Mindwork worked with the Museum of Photography of Thessaloniki on the making of an exhibition of photography on rheumatoid arthritis entitled “Reaching extremities, photographic notes on rheumatoid arthritis”. Mindwork undertook the concept and idea development, graphic design of all materials, coordination of the contributors, project management of the exhibitions and the scientific meetings.
Exhibition Dates: Thessaloniki Nov. 20-Dec 12, 2009 and Larissa Dec. 18-Feb. 20, 2010